Once logged in you will see the Webmaster Tools dashboard. Where you have two options to get started:
Add a site using your sites URL
Import a site using Google Search Console
It is much easier to use the import option. Select this and a screen shows details of the connection required to connect Bing to Google:
Now, do you remember setting up the DNS TXT record for Google? This was to verify that you own the domain. By connecting Bing to Google we can verify ownership because Bing trusts Google. This makes it much easier as you don't have to go through any more verification steps with Bing.
You do need to give Bing some view-only permissions to your Search Console account to do this. They use this permission to confirm your domain verification and update sitemaps.
If you're not happy with this sharing of data then you can always follow the manual steps. Yet, they do make it clear that they will not import any analytics from your Search Console account.
This is what Bing will import from your Search Console account:
We will only import the list of your verified sites and their sitemaps. After importing, you can choose which sites you want to add to Bing Webmaster Tools. We will not be importing any site analytics related data from your Search Console account.
Once you are happy with this select the “Continue to Search Console” button. This will open up a Google permission window. Here you need to allow the permission change to continue.
Once you press the “Allow” button you will see a list of sites that you can import into Bing. These are the same sites that you have in your Search Console account.
To import them select the checkbox next to the sites that you want to import and press the “Import” button.
You will then see a “Congratulations” screen. Press the “Done” button to close this window.
You will now be back at the Bing Webmaster Tools dashboard and you will see a list of sites that you have imported:
Select one of the sites you have added and you will see that the sitemap is pending:
This takes about 5 mins depending on the size of your sitemap. Once Bing has read the sitemap you will see it update like this:
That is all there is to it! Adding your site to Bing is much easier when you connect to Google Search Console.
Yet, if you can't connect it or you had trouble using the import method it is possible to add the site on your own. Let's look at this next.
Add a Site - Manual Verification
To add the site using manual verification go back to the main dashboard. This time type the website URL into the “Add a site” box and click “Add”:
The next screen you will see asks you to add some extra information. The most important being the URL of your sitemap.
Once you have followed these steps jump back to the Webmaster Tools and click verify.
If you cannot upload a file to your site then look at the next option a meta tag.
A meta tag is a special tag that you place between the head tags on your website. A meta tag allows you to add values to your page that are not visible to your users. Yet, web crawlers like Bingbot use these tags to get more information about the page.
To verify using this method you need to add a meta tag with a value given to you by Bing. Bingbot can then check to make sure you have access to the site.
In this example, I was asked to add this meta tag: